About the Program

State of the Art Medical is a unique, 30 minute broadcast television program designed to promote medical procedures to consumers throughout New England. State of the Art Medical is hosted by Dana Hersey, former host of The Movie Loft WSBK TV 38, and is broadcast Sundays at 9:30 AM on CW 56, (formally WB 56) to over 5 million people in over 500 cities and towns in New England. 

State of the Art Medical showcases the areas top surgeons and distinguishes them as leaders in their industry with weekly Feature Segments which are viewed by thousands of potential clients throughout New England, in the comfort of their own homes.  Repetitious appearances on broadcast television help viewers build trust in choosing a doctor. 

Each medical professional is featured on State of the Art Medical for 3 minutes to discuss a particular medical procedure.  An on camera interview with the medical professional or a professional voice over by Dana Hersey provides the narrative portion of the segment while video cut-aways of before and after pictures, facilities, or equipment help to illustrate each point. 

 

Information for Advertisers- Broadcast TV Reaches More Buyers

State of the Art Medical is broadcast to over 5 million people in over 500 cities and towns throughout Massachusetts and New Hampshire and parts of Maine, Connecticut and Rhode Island.  Our broadcast coverage area of 5 million far exceeds the total circulation of The Boston Sunday Globe, The Sunday Herald and every other print medium combined!   

Both decision makers, (husbands and wives), must view your ads together.  State of the Art Medical airs Sunday mornings when both decision makers are together.  In order for your ads to be most effective both decision makers must view your message at the same time.   Airing your commercials throughout the day and reaching a single decision maker with a message that is only 30 seconds in length on broadcast or local cable TV is not nearly as effective at motivating buyers to action because most spouses need to consult with each other before making a major decision.   

Length of Feature Segment matters

We have found that commercials that are only 30 seconds in length are not as effective at motivating clients to action as our Feature Segments.  We air our Feature Segments long enough to allow potential clients the proper amount of time to not only consider your offer but to get motivated enough to contact you.  Our segments also allow enough time for one spouse to call the other into the room to watch your segment if need be.  

The time your message is received is important as well

We air State of the Art Medical on Sunday mornings because it is an effective time to reach potential clients.  At that hour on Sunday mornings both decision makers are typically together watching TV over a cup of coffee.  Saturday mornings is not as effective as too many people work on Saturdays.  According to Arbitron Rating Services there are more TV sets turned on at 9:30 AM than any other time on Sunday mornings.

Delivering your message at a time when consumers are most receptive 

Airing your commercials at night within a popular broadcast or cable TV program is not effective as your commercials are seen as an interruption to the program viewers are watching.  Many people walk away from the TV during the commercials to get something to eat or take care of personal business and still others fast forward through the commercials on their DVRs.  Commercials are seen as less important which is why they are skipped over.

Targeted audience

Our program is made up of a targeted group of potential clients.  Your message is not seen as an interruption but rather as a substantial influence on their decision to have elective surgery.  Buyers who see your commercials at night during popular broadcasts or local cable TV programs are unlikely to respond to your message, as most businesses are not open at night to receive their call.  A fraction of your potential audience will try to remember to write down your telephone number in less than 30 seconds time or hope your commercial airs again the next day when it is easier for them to catch your contact info.  Many potential clients watch State of the Art Medical when they become serious about having a medical procedure preformed.  Being exposed to your message from the beginning of their decision making process is important when they finally decide who they want to perform their procedure.